Sell online without holding it together yourself.
One platform for your storefront, checkout, stock, shipping, and the numbers behind it. Built so a small team can run a real shop, and so a growing one never has to start over.
Most selling tools do one thing. This does the whole job.
Listing a product, taking a payment, knowing what is left in stock, getting it to the door, and seeing what actually sold. When those live in one place, nothing falls between the cracks.
What you get
The core of a working shop, ready on day one. No plugins to wire together, no separate accounts to reconcile.
A storefront that loads fast
A clean shop page that works on a phone first. Pages are served from servers close to your buyer, so they open quickly wherever the order comes from.
Checkout that does not lose the sale
Buyers pay in a few taps with the card or wallet they already use. Fewer steps means fewer people give up before they finish paying.
Stock that counts itself
Every sale lowers your stock the moment it happens. When something is running low you see it before you oversell it.
Shipping built in
Print labels, set your rates, and tell buyers where their order is, all from the same screen you took the order on.
Numbers you can read
Plain dashboards show what sold, what made money, and where buyers came from. No spreadsheet exports needed to answer simple questions.
Room to grow
Start with one product and a single page. Add staff logins, more catalogues, and busy-season traffic later without rebuilding anything.
Open a shop in an afternoon.
Bring a product and a payout account. We will handle the rest of the plumbing.
Five things every shop needs. In one place, talking to each other.
Storefront, checkout, inventory, shipping, and analytics are not separate products bolted on. They share one record of every order, so a change in one is true everywhere.
Storefront
The pages your buyer sees. Designed to look right out of the box and stay quick under load.
Your brand, not a template stamp
Set your colours, logo, and fonts once. Product pages, the cart, and the order receipt all follow them, so the whole shop feels like yours.
Built for phones first
Most buyers arrive on a phone. Pages are laid out for a small screen first, then scale up to a desktop, never the other way around.
Found on search
Each product page carries a clean title, description, and address that search engines can read, so people can find your items when they look for them.
Served from nearby
Images and pages are cached on servers spread across regions. A buyer two countries away gets the same fast load as one down the road.
Checkout
Where browsing becomes a sale. Every extra step here loses buyers, so we keep it short and honest.
Pay the way they already pay
Cards, common digital wallets, and saved details for returning buyers. The payment box is filled in for them where their device allows it.
One page, clear total
Tax and shipping are shown before the buyer commits, not sprung at the end. The final number never moves once they have agreed to it.
Discounts and gift codes
Set a code, a percentage or fixed amount, a start and end date, and a usage limit. Buyers enter it in the cart and see the saving applied at once.
Saved carts come back
If a buyer leaves with items in the cart, those items are waiting when they return on the same device, so they pick up where they stopped.
Inventory
Knowing what you have, in real time, so you never sell what you cannot send.
Counts that update on every sale
Stock drops the instant an order is paid for. No nightly job, no guessing, no two buyers winning the last item.
Variants done properly
One product, many options. Size, colour, and finish each keep their own stock count, price, and code, all under one listing.
Low-stock warnings
Set a floor for any item. When it drops below the line you get a flag, in time to reorder before it sells out.
Bulk edits without the pain
Change prices, add stock, or hide a run of products in one action. Upload a file to load a large catalogue in one go.
Shipping
Getting the order to the door, and keeping the buyer informed the whole way.
Rates that match reality
Charge a flat fee, a rate by weight, a rate by region, or free over a threshold you set. The buyer sees the right cost at checkout.
Labels from the order screen
Print a shipping label straight from the order you are packing. The address and weight are already filled in, so there is nothing to retype.
Tracking the buyer can follow
Once an order ships, the buyer gets the tracking link by email and can check progress from their order page, cutting down the where-is-it messages.
Pickup and local delivery
Offer collection in person or delivery in your own area as options alongside posted shipping, with their own rules and hours.
Analytics
The numbers that tell you what to do next, written in plain language.
Sales at a glance
Revenue, orders, and average order value for any window of dates. See your best day and your slow days without doing any maths.
What is actually selling
Your top products by units and by money made. The two are often different, and seeing both changes what you stock.
Where buyers come from
Search, a link you shared, or direct visits. You learn which efforts bring buyers and which only bring traffic.
The drop-off point
See how many people view, add to cart, and then buy. Where the biggest gap sits tells you what to fix first.
Everything a shop needs, in one login.
Try it with a single product and grow into the rest at your own pace.
Four steps from idea to first sale.
Set up your shop, list what you sell, take the order, and get it out the door. Each step is short, and you never need to leave the platform to finish one.
The path to selling
No code, no separate accounts. A starter could go live the same day they sign up.
1. Set up
Pick a shop name and address, add your logo and colours, and connect a payout account so money from sales reaches your bank. This is a one-time setup.
2. List
Add a product with photos, a price, a description, and any variants. Set the stock count. The page is live the moment you publish it.
3. Sell
A buyer adds the item, pays at checkout, and the order lands in your dashboard. Stock drops and the buyer gets a receipt, all on their own.
4. Fulfil
Open the order, print a label, mark it shipped, and the buyer gets tracking. The order closes itself when it is delivered.
Or do it from the command line
Prefer to script your catalogue? The same actions are available as plain commands for those who want them. You never have to touch this to run a shop.
$ sellers login
$ sellers product create --name "Cedar candle" --price 18.00 --stock 120
$ sellers product variant add --product cedar-candle --option "Large" --price 24.00 --stock 40
$ sellers orders list --status unfulfilled
$ sellers orders ship 10428 --carrier post --tracking RR123456789
$ # order 10428 marked shipped, buyer notified
What happens at each step
The detail behind the four steps, so you know exactly what the platform does for you and what you do yourself.
- Shop address
- Choose a free address under our domain, or connect one you already own
- Payout account
- Link a bank account; payouts arrive on a regular schedule after sales settle
- Tax
- Set the rates that apply to where you sell; the cart adds them at checkout
- Staff
- Invite team members and choose what each can see and change
- Product fields
- Title, photos, description, price, stock, weight, and category
- Variants
- Each option keeps its own price, stock, and code
- Bulk load
- Upload a file to add or update many products at once
- Drafts
- Save a product unpublished until you are ready to show it
- Order record
- Every paid order is logged with items, buyer, totals, and time
- Stock change
- Counts drop the moment payment clears
- Receipt
- The buyer gets an emailed receipt automatically
- Refunds
- Refund a whole order or part of one from the order screen
- Labels
- Print shipping labels with the address and weight filled in
- Status
- Mark orders unfulfilled, shipped, or delivered
- Tracking
- Add a tracking number and the buyer is notified
- Pickup
- Offer collection or local delivery with their own rules
You run the shop. The platform runs the plumbing.
Servers, payments clearing, stock counts, and receipts all happen on their own. Your job is the product and the buyer. Ours is everything underneath.
Money and customer details are not things to wing.
This is the part that has to be right every time. Here is what the platform does to keep payments handled safely, fraud caught early, and your buyers' data protected, explained without the jargon.
Payments handled safely
How money moves without you ever having to store a card number yourself.
Card details never sit with you
When a buyer types their card in, it goes straight to the payment processor over an encrypted channel. Your shop and your computer never hold the full number, so there is nothing on your side for a thief to take.
A token stands in for the card
For returning buyers, the platform keeps a stand-in code, not the real card. The code is useless anywhere else, so even if it leaked it could not be spent.
Locked from browser to bank
Every page that touches a payment runs over an encrypted connection, the same kind banks use. Details are scrambled in transit so they cannot be read along the way.
Extra confirmation when banks ask
When a card's bank wants a second check, the buyer is asked to confirm on their phone or with a code. This step pushes the cost of a disputed charge onto the right party and away from you.
Fraud checks
Catching bad orders before they cost you the goods and the money both.
Risky orders get flagged
Each order is scored on signals like a billing address that does not match the card, a sudden rush of attempts, or a location far from the delivery point. High-risk orders are held for you to review before you ship.
Address and code matching
The buyer's postcode and the card's security code are checked against the bank's records at the moment of payment. A mismatch is a warning you see right away.
Limits on repeated attempts
Someone trying many cards in a row is slowed down and blocked. This stops the testing of stolen cards that often comes before a real fraud attempt.
You always have the final say
Nothing ships on a flagged order without your decision. You can cancel and refund it in one action, before any goods leave.
Data protection
Your buyers trust you with their details. Here is how that trust is kept.
Stored details are encrypted
Customer records sit encrypted on disk. If someone got hold of the raw files, they would find scrambled data, not readable names and addresses.
Staff see only their part
You decide what each team member can open. A packer who handles shipping does not need to see payout figures, so they do not.
A record of who did what
Sensitive actions like refunds, price changes, and exports are logged with who did them and when. If something looks wrong, there is a trail to follow.
Buyers can ask for their data
Tools are built in to export or delete a customer's data on request, so you can honour the rights your buyers have over their own information.
The protections, in one list
A plain summary of what guards your shop, your money, and your customers.
- Connection
- Encrypted on every page, enforced, not optional
- Card entry
- Sent straight to the processor, never through your servers
- Bank confirmation
- Second-step verification supported when a card's bank requests it
- Customer data
- Encrypted on disk
- Stored cards
- Held as a stand-in token, not the real number
- Backups
- Taken regularly and kept encrypted
- Staff roles
- Each member sees only what you allow
- Activity log
- Sensitive actions recorded with who and when
- Sign-in
- Extra verification available on staff accounts
- Export
- Pull a customer's data on request
- Delete
- Remove a customer's data on request
- Consent
- Record how and when a buyer agreed to contact
Security you can explain to your own customers.
You do not need to be a specialist to run a safe shop. The hard parts are handled, and the choices left to you are written in words you can act on.
One fair price that grows when you do.
A monthly plan and a small share of each sale. As your volume rises the share falls, so the platform costs less per order the more you sell.
Plans
Start small, move up when the numbers say so. You can change plan at any time and keep all your products, orders, and history.
Starter
- ✓ Up to 100 products
- ✓ One staff login
- ✓ Standard checkout with cards and wallets
- ✓ Built-in shipping labels and rates
- ✓ Sales and product analytics
- ✓ 2.4% plus a small fixed fee per sale
- ✓ Email support
Growth
- ✓ Up to 5,000 products
- ✓ Five staff logins with roles
- ✓ Discount codes and abandoned-cart recovery
- ✓ Bulk product upload and editing
- ✓ Low-stock alerts and reorder flags
- ✓ 2.0% plus a small fixed fee per sale
- ✓ Priority support
Scale
- ✓ Unlimited products
- ✓ Unlimited staff logins with roles
- ✓ Multiple catalogues and storefronts
- ✓ Advanced fraud review and address matching
- ✓ Full activity log and data export tools
- ✓ 1.5% plus a small fixed fee per sale
- ✓ Named support contact
Questions about cost
It covers the cost of moving money safely, the fraud checks on every order, and keeping your shop running fast. It is taken from each sale automatically, so there is no separate bill to track.
There is a small fixed amount per transaction set by the payment networks, shown plainly in your plan. Beyond your monthly plan and the per-sale share, there are no setup fees and no charge for using shipping or analytics.
Yes, at any time. Moving up or down keeps every product, order, and customer record intact. Your per-sale share changes to match the new plan from the next order.
You pay your monthly plan and the per-sale share only on sales you actually make. No minimum sales target, and no penalty for a slow period.
No. Every plan includes a free shop address under our domain. If you own a domain already, you can connect it on any plan at no extra cost.
Pick a plan and open your shop.
Start on Starter, move up when your orders say it is time. Nothing to lose by beginning small.