Storefront displays

The window screen that doesn't go dark.

Storefront screens quit at the worst moment: bright afternoon sun, glass in front, a panel cooking behind it. This one holds 3000 nits at the glass, cools itself below the point where the picture blanks, and every unit runs from one CMS you manage from your desk.

Talk to engineering See all solutions

Why window screens fail

Two ways a window screen quits.

Imagery in production

The heat

Bright indoors, gone by mid-morning

A panel that reads well at 700 nits on a desk washes out the moment it faces the street. Worse, the gap between the shop glass and the screen turns into a solar oven. Standard commercial panels clear to black near 70 C, the point where the liquid crystal loses its alignment, so the picture blanks exactly when the sun is highest and the pavement is busiest.

Imagery in production

The fleet

Twelve stores, twelve USB sticks

One screen is easy. Twelve is a job. It means twelve people climbing into window bays with memory sticks, no clean way to change an ad everywhere at once, and no record that a spot ever played. Sell that window to an advertiser and you have to prove what ran. A USB stick can't.

The Verge Window, by the numbers

3000 nits Sustained at the cover glass

0 to 50 C Operating ambient range

< 8 C Panel rise over ambient

16 h/day Scheduled duty, auto-dimmed

The system

Four layers, glass to cloud.

Imagery in production

The bonded front

6 mm anti-reflective cover glass, bonded straight to the panel with no air gap.

The cover is 6 mm chemically strengthened glass with an anti-reflective coating that cuts front-surface reflection to under 1.5 percent. It's optically bonded to the panel with a clear silicone resin, so there's no air gap for dust, condensation or internal reflection to form. The bond does double duty. It pulls heat off the face of the panel and into the glass instead of trapping it. You get a picture you can read even with the sun at your back at the window.

Imagery in production

The high-brightness panel

A 3000 nit IPS panel with local dimming and a 110 C clearing point.

This is a commercial-grade IPS LCD on an LED backlight rated at 3000 nits sustained and 4000 nits peak. Local dimming across the backlight zones lifts contrast and cuts power when the content is mostly dark. It's a semi-industrial grade panel, specified to a 110 C isotropic clearing point, the temperature where liquid crystal loses its alignment and the image blanks. Standard panels give up near 70 C. Keeping this one well below 110 C is the whole job of the layer underneath.

Imagery in production

The thermal core

Two thermistors, filtered forced air, and a backlight that steps down before it ever blanks.

Two thermistors, one at the backlight and one in the air channel, feed the cooling controller. A sealed front chamber keeps the street side clean while filtered fans pull air across the back of the panel and exhaust it at the top. On a 45 C afternoon the panel typically sits under 8 C above the outside air. If a fan fails or an intake blocks, the controller cuts backlight current in stages and reports the fault to the CMS long before the panel gets near its clearing point.

Imagery in production

The media engine and radio

An RK3588 player that keeps running offline and reports home over MQTT.

An RK3588 system-on-chip plays content from local storage, so the screen keeps running if the network drops. It reaches the CMS over Gigabit Ethernet, dual-band Wi-Fi, or an optional 4G LTE modem for windows with no wired drop. Status, brightness, temperature and proof-of-play logs go up over MQTT. Content and schedules come down over HTTPS. A hardware watchdog restarts the player if it hangs, so nobody drives out to reboot a black screen.

The core idea

Built around one number.

The whole design starts from the temperature where the picture blanks and works backward to keep the panel below it. Sensed forced-air cooling in a sealed, street-facing chamber does most of the work, and the optical bond wicks heat off the panel face into the cover glass. Everything else exists to keep that picture on.

Imagery in production

The sealed front chamber keeps the street side clean while filtered air cools the panel behind it.

On the street

What it does once it's up.

The features that matter on a shopfront, not on a spec sheet.

Auto-brightness

A front photodiode reads the street and scales the backlight from full sun down to a night setting. The ad is never blinding after dark or invisible at noon.

Sealed front

The bonded cover and a gasketed bezel keep dust and condensation out of the light path. The street face is rated IP54.

Local player

Content plays from onboard storage, so a dropped connection never leaves a black window.

Proof of play

Every spot is logged with a timestamp and reported to the CMS, so you can bill an advertiser for exactly what ran.

Cat 4, dual SIM, internal antenna

For windows with no wired network. The screen stays managed and reports home over cellular, with failover.

Request datasheet

Before you ask

The questions we get.

Will it survive a south-facing window all summer?

That's what it's built for. It holds 3000 nits at the glass, and the panel typically stays under 8 C above the outside air even on a 45 C afternoon. If cooling is ever compromised, the backlight steps down in stages and the fault is reported before the picture is at risk.

What happens when the internet drops?

Nothing you'll notice. The RK3588 player runs content from onboard storage, so the window keeps playing. When the connection returns it syncs schedules and uploads its logs. A hardware watchdog restarts the player if it ever hangs.

How do I manage screens across a lot of stores?

From one CMS. You schedule content, set the daily on and off times, and push a change to every window at once. No USB sticks, no climbing into bays. Each unit reports its status, brightness and temperature over the air.

Can I fit one in a leased or heritage unit?

Yes. The floor tension pole clamps between floor and ceiling with no drilling into the glass or the shopfront, and the 4G LTE module keeps a window managed where there's no wired drop.

Can I prove an ad actually ran?

Every spot is logged with a timestamp and sent to the CMS as proof of play. When you sell a window to an advertiser, you can bill them for exactly what showed and when.

“A screen that blanks at two in the afternoon isn't advertising, it's a dark rectangle. We design for the hottest, brightest hour on the calendar. Every cooler hour after that takes care of itself.”

Our rule for street-facing displays

Ready when you are

Put one in your window.

Tell us the window and the sites, and we'll size the screen, the mount and the connection for you.

Talk to engineering See all solutions

Brightness & *thermal*

Heat

The screen faces the sun and cooks in its own light. This is how it stays bright and stays alive behind glass all day.

Under the *hood*

If intake blocks or a fan fails, the controller does not simply shut off. It drops backlight current in steps to shed heat while keeping the ad visible, raises an alert in the CMS, and only blanks as a last resort. That means a clogged filter becomes a maintenance ticket, not a dead window during your busiest hours.

Measured *behaviour*

4000 nits Peak backlight output

8 pct Night dimming floor

< 8 C Panel rise at 45 C ambient

3 stages Backlight cutback before blank

Engineering *questions*

Answers

Will it black out in a south-facing window in summer?

That is the exact failure it is built against. Sensed cooling holds the panel under 8 C above ambient and staged cutback protects it further, so it keeps running where a standard commercial panel would clear to black near 70 C.

Does full brightness run up the power bill?

Auto-brightness and local dimming mean the panel only draws full backlight when the sun demands it. On a clock it dims at dusk and sleeps overnight, so a 55 inch unit averages far below its peak draw across a day.

What about condensation on cold mornings?

The optical bond removes the air gap where condensation forms, and the sealed front chamber keeps humid air off the light path. The cover glass warms with the backlight, so any external misting clears quickly.

“We put one in a west-facing unit that used to hit fifty degrees inside the glass. It has not blanked once, and the fan alerts told us to clean the filter before anyone noticed a problem.”

Facilities lead, shopping centre

Content & *fleet*

One

A window screen is only useful if you can change what it shows without sending someone to the site. Every display checks in to one hosted CMS over HTTPS. You upload artwork or video once, drop it into a playlist, and target it by store, region, or a single screen. Schedules run on the device clock, so a lunchtime offer starts at noon whether or not the network is up at that moment. Status, temperature, brightness, and proof-of-play logs flow back over MQTT, so the fleet view shows you which screens are live, which are dimmed on schedule, and which need a visit. Roles keep a regional manager from touching another region's content, and every change is logged with who and when.

The *CMS*

Fleet

One view

Everywhere

The fleet dashboard lists every screen across every site with its live thumbnail, current playlist, brightness, and panel temperature. Filter by store or region, push a change to one screen or a thousand, and watch it land. Nothing about the size of the estate changes how one person runs it.

Imagery in production

Scheduled playlists

Build a playlist once and set it to run by hour, day, or date range. The device plays from its own clock and storage, so a scheduled spot starts on time even if the connection drops.

Proof of play

Every spot is logged with a timestamp and screen ID, exportable per advertiser. You bill for exactly what ran, and you can prove it.

Roles and audit

Regional and store roles scope who can change what, and every content and setting change is recorded with who and when.

Health alerts

Fan faults, high panel temperature, offline screens, and low storage raise alerts by email or webhook before a customer sees a problem.

Content *flow*

Publish

Upload

Drop in artwork or video. The CMS transcodes and checks resolution and orientation for the target screens.
Playlist

Order the spots, set durations, and add dayparting so mornings and evenings can differ.
Target

Assign the playlist to a screen, a store, or a whole region with a rule instead of picking devices one by one.
Schedule

Set the run window and the brightness and sleep clock. The device takes it and runs from local storage.
Verify

Watch live thumbnails and pull proof-of-play logs to confirm and to bill.

Built *in*

Control

The things a real operator asks for on day one.

Connectivity

Three ways home

Gigabit Ethernet, dual-band Wi-Fi, or a 4G LTE modem for windows with no wired drop. It fails over so a screen stays managed.

Resilience

Never a black window

Content plays from onboard storage and a hardware watchdog restarts a hung player, so an outage does not become a dark storefront.

Integration

Open API

A REST API and webhooks let you drive playlists from your own systems, so a price feed or a booking tool can change the screen.

See the *fleet*

Demo

We will set up a two-screen demo on your own content and show you the dashboard, the scheduling, and the proof-of-play export. Bring the awkward store that never gets its window changed.

Talk to engineering OEM & ODM

In the *window*

Every size mounts portrait or landscape and the panel is IPS, so the picture and colour hold from steep street angles. The CMS knows each screen's orientation and formats content to match.

On *site*

Install

Survey

We size the window bay, check ambient heat and sun aspect, and pick the mount and radio before anything ships.
Mount

A two-person fit for most sizes, typically under an hour, with no fixings into the shopfront on the tension pole.
Enrol

The screen powers up, pulls its config from the CMS by serial number, and appears in your fleet view.
Hand over

We confirm brightness schedule, orientation, and first playlist, then leave it running and monitored.

What support covers

5 yr Panel and backlight warranty

Next day Swap unit for critical sites

24/7 Fleet monitoring and alerts

Spares Filters and fans held in stock

The *difference*

Behind glass

Window displayIndoor commercial panel

Sustained brightness 3000 nits at the cover glass 350 to 700 nits

Cooling Sensed forced air, sealed front Passive, open vents

Behind glass in sun Holds picture, staged cutback Clears to black near 70 C

Front optics Optically bonded, AR coated Air gap, glossy

Fleet management CMS, proof of play, alerts USB stick per screen

Street-face ingress IP54 sealed chamber Not rated

Book a *survey*

Fitted

Send us your addresses and window photos and we will come back with a mount, a radio choice, and a fixed install price per site. No fixings into your shopfront unless you want them.

Talk to engineering See all solutions

*Resources*

Files

The datasheets, the standards it meets, and real sites where it has run. Ask for anything and we will send it.

Briefs and *cases*

Rate boards behind glass

Rate boards, 60 branches Portrait 55 inch 4G where no drop

Request the *files*

Datasheets

Tell us the sizes and sites you are looking at and we will include the right variant sheets.

Window display datasheet, 43 and 55 inch Datasheet PDF, on request Thermal design brief Brief PDF, on request CMS and API overview Software PDF, on request

The window screen that doesn't go dark.

Bright indoors, gone by mid-morning

Twelve stores, twelve USB sticks

The Verge Window, by the numbers

The bonded front

The high-brightness panel

The thermal core

The media engine and radio

Auto-brightness

Sealed front

Local player

Proof of play

Verge Window 43

Verge Window 55

Ceiling drop bracket

Floor tension pole

4G LTE modem module

Put one in your window.

Heat

3000 nits at the glass

Sensed forced air

Staged cutback

One

Everywhere

Scheduled playlists

Proof of play

Roles and audit

Health alerts

Upload

Playlist

Target

Schedule

Verify

Three ways home

Never a black window

Open API

Demo

No drilling into the shopfront

One cable if you want it

Portrait or landscape

Survey

Mount

Enrol

Hand over

What support covers

Fitted

Files

Thermal design brief

Compliance and standards

Estate agent, 40 windows

Bank branch refresh